What makes for a great User Experience on the website?
A website is created to attract the user towards your products or services. User visits the website and if the website is able to keep the user engaged then it may convert the user into a customer. If the website doesn’t cater to the user’s need then they bounce back without generating any sales.
Basically, user experience is the study of the user. The website should be user-friendly, usable, findable, desirable, valuable, accessible, credible and easy to use. Good user experience means that the user visits the landing page, and different pages of the website, understood what the website is all about, and finally finds what they are looking for.
Why is user experience important?
Imagine a girl wants to purchase a red dress. She visits an ecommerce website, uses the search feature and applies relevant filters. The search result shows green dresses instead of the red ones. Due to poor search results the user had a bad experience and she left the website without making any purchase. Here, if the search results were relevant then her experience would be better, thereby, resulting in a sale.
Let’s find out how to make the great user experience on the website:
Load time: Load time is the first thing to be considered in the user experience. When a user visits the website and loads within a wink of the eye. The text should be load before the images so that the user can start reading. Perception of website speed is based on load time, load behavior, waiting time and smoothness of animations.
Flow: The website should be consistent and easy-to-use which help users concentrate on the content. Don’t create irritating website design. Think of the website as a yellow brick road: move users seamlessly from one section to the next by understanding user personas’ goals and need. Users are more likely to notice items near the top of the page, in order of their importance.
Color: Whenever you look at any website, the first thing is that you are going to look at the visual appearance that will make a perception and value of the website. Colors impact users emotionally and psychologically. So, to create the first impression, colors are essential. Bright colors grab the user’s attraction to stay on the website and scrolling more. Use the color palette to use different colors. Fix a color for the call to action buttons.
Content: The most important information should always be a standout. Simple, obvious terms are better than industry jargon or trendy terms for the website. Key information should be seen first. Try to write high-priority content at the top of the website page. So that the user can understand the website on one go. Different size and color of the text differentiate between primary and secondary content.
Mobile friendly: In 2018, 52 % of all website traffic was from mobiles. Source: (www.statista.com) Mobile sharing is increasing every year. So the website should be mobile friendly, which means your website should be open on mobile as it opens in desktop. Mobile design and desktop design is different. You should design the website for both.
Readability: Readability isn’t just about whether you can read something – it’s also about whether you want to read it. Most users scan first and read later. Try to use a variety of visuals and meaningful text to make scanning easier. Don’t use all caps in your headlines, it makes harder to read and focus.
– Load time should be minimum
– Flow of the website should be understandable
– Try different color palette to grab the user’s attention
– Content should be standout, simple and easy to understand
– Website should be designed for mobile and desktop both
– Use visual variety and meaningful text