I’m Shivank Khandelwal
Today I’m going to discuss about digital marketing trends for 2019 and where exactly your investments should be. In fact, these trends are the only avenues where I focus and make my investments on and you can bet on it too. So let’s get started and look at 14 trends that could dominate digital marketing industry in the year 2019.
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Trend number 1 – 2019 is about Instagram
Year 2018 was about Instagram, as well businesses and individuals who shift to Instagram where the positive side of digital marketing. Instagram today gives you more organic reach when compared to your Facebook channel. Your 2019 is about Instagram stories, Instagram live, IG TV, Instagram influence and marketing, Instagram content marketing and Instagram advertisements. If you haven’t taken this platform seriously, you must.
Trend number 2 – Facebook messenger marketing
In the second half of 2018, a lot of marketers discovered the power of messenger marketing. Now why facebook messenger marketing. Facebook organic reach is dead. Facebook doesn’t really want you to post a lot of content pieces on the pages. A single Facebook Messenger broadcast has at-least 50% opening rate much much larger than opening rate of email and SMS marketing tools like many chat mobile monkey and chat free will can help you create a great Facebook Messenger chatbot experience.
Trend number 3 Linkedin advertisements will dominate
Did you lately see LinkedIn advertisements dashboard? Well it’s a complete replica of Facebook ads dashboard almost same. Facebook ads dashboard is known for its ease of yours. Now that Linkedln ads are getting cheaper. 2019 is about email marketing and LinkedIn lead generation advertisements. So if you’re in a b2b domain, 2019 is going to be the golden Era for your digital marketing.
Trend number 4 what’s up marketing will rock on
It is anticipated in first half of 2019 Facebook ads will have WhatsApp was called to action button that will lead people to WhatsApp for business and this is the feature that would redefine the lead generation industry. WhatsApp story ads would be the next big game-changer. All the 15-30 seconds video innovation here can help businesses get maximum visibility. I anticipate that could be a WhatsApp chatbot – by the end of 2019.
Trend number 5 Instagram storytelling
Your 2019 is about quick snackable content. Instagram stories, Facebook stories and WhatsApp stories, a story is what people like to produce and consume the most these days. 2019 is about, how quick can your brand get in telling stories then and then and not wait for the right template and the right moment brands will have to invest in a storyteller with great mobile level editing skills to constantly engage audience then and there.
Trend number 6 video will continue to rise
Look at what kind of content you consume the most in 2018, images, blogpost or videos? The answer is possibly videos. From marketing perspective video will dominate in 2019 for your lead generation. Audience engagement video will be the most ideal digital marketing tool. In fact, even if you’re running contests ask your audience to make videos for you. This will have the largest impressions possible. Invest your time and effort in making one vernacular language-based videos on YouTube as that will help you redefine your brand’s visibility on the internet to the max.
Trend number 7 augmented and virtual reality on Facebook
We have been hearing about augmented and virtual reality for last two years but don’t see many activities in action. In 2019 expect brands to create campaign around camera based AI filters that could stand out in the cloud. However, it wouldn’t be applied by the mass.
Trend number 8 voice search dominance
Have you observed a four-year-old kid searching for his favorite video on YouTube since he doesn’t know to type. He commands and this exactly is the behavior on rise with time. People will voice search more with the help of Google assistant, which means really long tail keywords will dominate instead of searching for digital marketing trends in 2019.
Trend number 9 artificial intelligence
As per Gartner, 25 percent of customer service will use chat more. technology by 2020 websites with chat BOTS will have higher conversion rates, when compared to website with our chat BOTS.
Trend number 10 influencer marketing will grow
People trust people more than brands. Word-of-mouth helps people take quicker decisions, especially when industry veterans make recommendations. The impact is much much higher. Influencer marketing will continue to attract the mass in 2019. These influencers can be anyone sellers, Instagramers, YouTubers, Bloggers or Tweeters. But Instagram and YouTube influencers would be most vouched for in 2019. So start tapping them and start making them recommend your brand.
Trend number 11 visual search behavior
Heard of Pinterest and Google Lens once you click using these respective lengths, it will give you more information about the photo you have clicked. For example if you take a photo of a business card you can see if the phone number or address to a contact book. You can get reviews and other details about it. Landmark or building you can get more details about the property etc. Marketers can get the edge on competitors by jumping on the visual search trend in 2019 by adding relevant keywords and all text to drop customers and serve them the perfect product.
Trend number 12 Google lead form
2018 was about Facebook lead generation form linking. Lead generation form eliminated the whole idea of having great landing pages. By only 2019, we will see Google lead form fully active and this would be a game-changer.
So these are some 12 digital marketing trends to watch for in 2019 to quickly summarize, Instagram marketing will dominate, Facebook messenger marketing linking advertisements, WhatsApp marketing, stories of all forms, video marketing, voice search, artificial intelligence, influencer marketing, visual search and Google lead form.
So these are some of the amazing trends for your business to invest in for 2019.